A Message from the Dean, School of Business

The world has seen tremendous changes in the past 50 years and these technological and social changes have led us to face a more complex work environment. At the same time, advanced economies are seeing a seismic shift towards a service economy in which we see an increasing need for highly skilled business managers to support and manage its intricate service operations and personnel. The School of Business (SBIZ) at SIM University (UniSIM) offers programmes designed to prepare graduates to be managers and strategic decision makers in the highly competitive world of business. Our School aims to educate business minds and hopefully in the process transform the lives of our students as they graduate with a UniSIM business degree.
Students in our School can expect to have a good mix of both theoretical and applied learning that will nurture them to be effective leaders and decision-makers once they graduate. Our unique curriculum in the School of Business is designed to bring business reality into the classroom and the students into the business world. We believe in helping our students to obtain a relevant business and management degree that will support an enriching career and we make sure we prepare our students to become business professionals who are ready to manage and lead. We strive to give our students a good learning experience by providing dedicated, experienced and inspiring teaching faculty and a supportive and flexible learning environment so that our students can study while they work.
Our School of Business
The SIM University (UniSIM) School of Business has one of the largest enrolment, with about 3,800 students in its 8 undergraduate programmes and 2 postgraduate programmes. UniSIM has seen more than 13,000 alumni passing through its doors and achieving greater recognition upon graduation.
With faculty strength of more than 200, both full-time and part-time, supporting its vast range of business and management programmes, the School offers undergraduate programmes such as
Accounting,
Business,
Business Analytics,
Finance,
Marketing,
Logistics & Supply Chain Management,
Security Studies, and
Visual Communication. We also offer graduate programmes such as
Taxation and
Urban Transport Management.

Our VisionTo be an institution that will produce well sought-after business and management professionals and be a creative hub for conducting applied research in service excellence
Our MissionTo educate minds and to generate useful business and management knowledge for society
Our Core Beliefs
- We are here to help our students to obtain a relevant business and management degree that will support an enriching career.
- We will prepare our students to become knowledgeable professionals who are ready to manage and lead.
- We strive to give our students a great learning experience by providing:
- Dedicated, experienced and inspiring teaching faculty.
- Industry links and business networking.
- Real-world learning such as case studies, site-visits, work-based assessments, seminar discussions and other pedagogies.
- A supportive and flexible learning environment so that our students can study while they work.
Our Real-World Curriculum
The UniSIM School of Business brings the business world into the classroom and the students into the business world. Our curriculum fits the needs of the working adult, incorporating real-life experiences and knowledge. What would be an optional offering in other undergraduate programmes is often a core component of our Business school programmes.
Our real-world discussions and practice-oriented assignments are facilitated by our unique student cohort who is made up of working professionals from various industries in the private and public sectors.
The real-world curriculum is further enhanced through site visits and talks by invited speakers from the industry and academia. These are made possible through our close partnerships and collaborations with our industry partners. This close industry involvement aids in tailoring a learning experience that is closely tied to real-world business requirements.
Our Industry-Experienced Faculty
Our full-time faculty manages our programmes and develops the curriculum, ensuring that the knowledge and skills we impart to our students equip them for the business world of today and prepare them for the future.
Our programmes are supported by our experienced associate faculty from the various industries and academia. With their relevant professional working backgrounds, our associates are not only able to share their experiences; they also assist through the writing of business cases which are used in many of our courses.
In addition, the school actively conducts applied research to generate new knowledge. Our full-time faculty members frequently publish their research in journals, present their work at conferences and express their opinions in Singapore’s major media outlets.
"UniSIM is a fun and vibrant place to learn and share knowledge. The learning experience was realistic as the school strives to link knowledge and skills that were taught to real life working issues. The course structures are focused on developing strong foundation for business fundamentals; training our mind to think laterally, holistically and logically to handle work challenges in today’s rapidly changing business world.
The well-rounded programme enriched my knowledge and skills. It also helps me to excel in my work and to increase my opportunities for career advancement. The learning experience expanded my horizon and motivated me to strive beyond my self-imposed limitations. I have discovered my strengths and potential in areas that I had not been aware of. I have become wiser and have strengthened my analytical and observation skills. In addition, learning to view things from different perspectives has helped me to make and execute better decisions in work and in personal life." (2011)
Ms. Shereen Chin,
School of Business, Class of 2011